Local Search Explained

A local search is when someone is searching for something online and use a location identifier inside of the search term. The local identifier could be a city, state, zip code, neighborhood or anything else that identifies a location. So if someone is looking for a dentist in Bellevue Washington they may search in Google for “Bellevue, WA Dentist”. When Google predicts that someone is searching for something local the display “business listings” instead of traditional search results.

Why does local search matter?

Here are some statistics that you should be aware or:

  • 97% of all consumers now use online media when researching products and services
  • 20% of all searches on Google are for local businesses, that is 93 million searches each day!!
  • 55% of all local searches are done with the intent to Buy!
  • Eight out of ten consumers who research online call or visit a store – and 60% of those consumers end up buying.

If 93 million people are searching online for products and services every day and you apply the % from above. That translates into 44,460,000 people purchasing products or services every single day after searching for them online.

So do you think local search is important to your business now?

I know how important local search is to businesses that is why we have developed a new reporting tool that takes an X-Ray into your online presence. The first time that I saw this tool and the report that it produces my jaw hit the ground. This Diagnostic Report clearly identifies what areas you are doing well and what areas you need to improve on. To see a short video about the reporting tool click here. If you would like us to run your FREE report right now, just fill out the information below.

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